Domino Records Background

So before i start with the designing proccess, i thought it would be a good idea to look into the genre of music which Domino Records caters for. From my research via looking through their website and other internet pages - I found that Domino Records works with artists who mainly target the Indie Rock/Pop genre. I think from this point my research will be based around album art and typography used by my audience - i will also be looking into a vast range of different branding/logo designs to gain some sort of inspiration and design focus.

The Brief and Rationale

After a short and very enjoyable break were back once again. However over the Easter break we were told to go and look at all the briefs on moodle and choose 3 - 5 which we thought would suit us (which we thought we would do)

Attached below is the new brief i will be working too. The difference is, that this is a self initiated brief - meaning it was written by myself and can be adjusted accordingly (if necessary).

I hope you enjoy it and keep posted for updates.

Below is my rationale. In this i have specified techniques and medias i will be using in my work. The rationale is an oppurtunity to express the type of work you wish to produce and what you would like to see in your portfolio etc. Again this maybe changed at a later date.

Content, Product and Context

Breaking down briefs is a skill in itself. We had a days workshop looking into how a brief is constructed and how such factors like content, product and context affect what you produce. Below are several design sheets where we had too write down the different aspects of design we wish to do as a designer - where out interests lye and why. For example: I want to do Screen printing because I feel more experience with different media can be essential.

Later in the workshop we had to discuss and make a list of 10 factors which would make the best brief. We were given 8 and told to think of 2 more to put on our blogs.

1. Clear content

2. Enjoyable

3. Defined audience

4. Specific outcomes

5. Appropriate tone of voice

6. Scope for development

7. Clear deadlines

8. Realistic expectations

9. A good relationship with your client

10. Good communication with all involved