Ph@! (Staff Shirts)

As mentioned on the previous post. I decided to design some very minimal yet informative staff clothing - nothing out the ordinary. I will be producing 1 pr 2 examples of this design once my t-shirts arrive (tomorrow fingers crossed).

Ph@! (Clothing Range) Finals

Below are the final series of PH@ t-shirts. These t-shirts will be avaliable to buy as a customer/follower of PH@ events. There will also be a series of Staff t-shirts which will use the final promo colour pallet (Eg; 3D or Blue and white)
I wanted to bring some humour to these designs and make them vibrant to look at. The influence came from me attending some of the first PH@ gigs when i was around 16. Now these nights are 18+ i thought it would be fun to add some humour to a selection of the prints.

Ph@! (Clothing Range) Shirt order

Now i have several designs finalised i decided it was best to finally order some t-shirts for screen printing. I have ordered 10 black fitted t's. Along with 10 white fitted t's. Fingers crossed they will arrive tuesday latest - i really need to get some of them produced before our final crit on wednesday.

Ph@! (Clothing Range)

Now that i have designed a fair amount of promo material - i decided to broaden my 'merchandise' outcome. Below are some screen shots of several shirt designs which i have produced. I decided to keep the designs simple - using the PH@ logo on each design - but playing with the colour pallet and the composition and scale.
I plan on producing 10 - 20 of the designs. When i am confident with my final resolutions i will get the designs printed on acitate and begin screen printing the designs.

Ph@! (Promo - Posters)

Okay so after printing out some of the promo flyers - i decided to print out 2 posters (using different colour pallets). The reason for this is because up until this point i could not decide which design i prefered. However after printing these 2 off i decided to persue the 3D colour pallet with the rest of this project.
Im pleased with the outcome of these posters - they communicate well and have a good hierarchy and both designs are fully legiable.

Ph@! (Promo - Prints) 1

Here we have them. The first print-outs of my promo flyers. I really do like this colour pallet below. However i feel that if a viewer looked at the design for several minutes it would start to give them a headache.
But seriously im over the moon with the prints - however the 3D design below was lined up incorrectly (my own fault) and therefor the duplex print was out. The third image down shows you what i mean when i shone the stock up towards a light. Gutted.






Below: The blue and white colour pallet has worked well. These flyers i set properly and i was able to cut out correctly. This design is growing on me - and even though i prefer the 3D colour pallet, i feel the examples below work well with the logo etc.

Ph@! (Promo - Ready for Print)

It's time to finally get some prints done. And below are whats getting done. Because i was struggling to decided which colour pallet worked best on screen. I decided i would print both designs. The posters will be A1 standard width but and extra 200mm in lenght.
The flyers are a standard A5 format. During the design process i found this worked well and helped with positioning the type, logo etc.
The flyers below show you the front and reverse side of the design. Originally i was going to display all the information on the front and leave the reverse side blank. However i refered back to my type class from last year and decided to work on the hierarchy and legiablity of my type.





Below: The second choice of colour pallet. The blue and white together are very striking - and in some ways, this is a more legiable design from the 3D colour pallet. The prints however will be the deciding factor.

Ph@! (Promo - Posters) 1

Just a quick post to see how the type works on these examples below. The first example is the original. I felt some of the information at the bottom did not read well - and that it didn't sit well in the design. The bottom example is the revised version. See what you think and let me know.

Ph@! (Promo - Flyers) 1

After sorting out the logo. I decided to take the final resolution and start producing some promo flyers. The examples below are for myself - to experiment with colour, hierarchy, legiablity etc.
Some of the designs work better than others as usual. However i really do feel that these designs are already taking a clear direction and represent their brand well.

Thing that need addressing:

• Dates (The date given is not a saturday)
• Hierarchy (Think of what the viewer needs to know)
  
• Colour pallet (What works - What doesn't)
• Existing flyers (How are they formatted - Whats on the front and reverse side?)

Ph@! (Logo Development) 3

Here it is. The new identity for PH@ music. After experimenting with 3D designs (previous blog post) i decided to take 3D as simple as it gets - I simply overlayed one layer on top of the other. The colour pallet i have used below is similar to the current identites. I feel this design is what my client was after - and i also feel that once the design is put into different medias (promo, clothing, banners etc) the logo really will do it justice.

Ph@! (Logo Development) 2

I decided to look at some exisiting fonts to help with my design direction. I researched into existing music labels and identitys and found there was a vast range of different designs using type, image, sans serif and serif fonts - so in reality there was no strict route to keep to.
I then got my old PH@ ticket from my wallet and began examining what i could do with the current logo to make it more modern and an exciting brand.
Below are some examples of my experimentation - some of the designs are hand rendered in a digital format and some are standard downloaded fonts. Some of the designs work - however i still feel none of these represent PH@! as the brand i know.

Ph@! (Logo Development) 1

After the last crit - i came to realise that i was pretty much on top of 2 of my briefs. I had already made a start to PH@! - so it was time to try and hammer this brief out as soon as possible with the clients wishes in mind.
The client wants PH@! rebranded. They want the logo to look hand rendered and to be similar to the previous identity yet adding something new to the brand. I put pen to paper and started drawing some initial ideas. Once i had done this i took the design sheets into illustrator and started to vector some of the designs (as seen below).





Below: These are some prints screens of my design sheets in illustrator being reproduced digitally. The hand rendered designs had some sort of presence and unique feel - however these design once digitial lost this affect.
It was time to look back at the old identity and have a serious think.

PHAT (Music Label)

So PH@! is an already excisting music label based on the Isle of Man. With new deals and gigs coming their way a re-brand is due before they take off commercially. The current logo is okay. However my client does not like the typeface or the colour pallet used.
I have started by making a few sketches in my book - however now i feel it is time to research into current music labels and their identitys.
I feel the typeface is going to be hand rendered - this will then be taken into illustrator and vectored. Unless i find a typeface which i really like and suits the genre of music PH@! caters for.