Arbormann 11 (Possible finals)

So below I have two of the final resolutions. Here im looking into where to postion the final logo and contact details before i get the cards printed. I feel the lowest example flows better from top to bottom - however in terms of hierarchy the top design is the rite way to go. This tells the viewer what the business type is, what they do and how to contact them.

I feel i will be going ahead with the top piece because of the reasons above.
Printing - I feel a high gloss front with a matt brown reverse side with spot varnished type. This will give it a very professional and high quality finish which im sure my client will be pleased with.

Arbormann 10

Okay - so below is the revised logo. On the left you can see the existing logo with the half dead tree at the minute. On the right is the new logo where I have brought in a new 'lifelike' tree. I have also rounded the bottom line to give it a better flow above the type.

At the minute i like the new direction - i think im going to have one last look at the layout of the logo and contact details. I feel it may work with the logo up top. This also works better for the hierarchy. But at the minute im more than happy with the logo, imagery and colour pallet.

Arbormann 9

Once again turning to the layout of the contact details and the logo - i decided to place them straight and allow space in the centre for the buisness card to be held allowing the viewer to see all the details. However now it comes to the decision of hierarchy - shall i put the logo at the top of the document or the contact details followed by the logo in a bold print finish.
I decided to go with the design on the right - i feel it has a better flow and even with the logo at the bottom it is still a very prescent design on the reverse side.

To do list:

• print out and test legiability
• Review current logo (tree mainly)
  
• decide on typefaces weight for contact details

Arbormann 8

After going back to the brown reverse side. I changed the type back to a clean golden-yellow. Once doing all this i then went back to the layout for the type. I have been finding it hard to place both the logo and contact details together on this small canvas since reducing it to half the size for more affect lenght ways.
I feel all these layouts are to fiddly to the user to read. Plus i need to look into legiability and print off some mock-ups for testers.

Arbormann 7

I decided to have a quick experiment with colour on the reverse side of the business card. I tried to take the golden-yellow from the frontside image and the turned the type to an aok brown colour.
I did like the finish however when I look at it i think of caramel chocolate. I did like the type in brown however i feel the cards look more professional with a darker finish.
The type still needs to be looked at along with the current logo. I feel a more affective and lifelike tree would be appropriate instead of a half dead branch.

Arbormann 6

After my previous post I set out on a mission to find new imagery and play around with the layout. I feel I have achieved this and that the business card is starting to take a nice direction. I still need to play around with an illustrated logo - however for now I am certain that the scales, type and colour pallet is working well. Belows examples are the initial experiments with the type layout and colour. The lowest examples show how i have experimented with the scales of the business card. I have never done a portrait business card, however i feel it works well with this subject matter. The image helps carry the unusual format for a 'height' factor.

Next to do list:

• Illustrated logo
• Print out mock-ups to test legiability
  
• Work on reverse side of business card
  

Arbormann 5

Okay so now i have decided to take the business cards in a new direction. I have decided that I will be keeping the logo type based (however i am still considering a small illustration to run alongside it) Belows developments are okay for the time being. Im not fully committed to this image that I have used and feel one with a more vibrant colour pallet would do the trick.

Things to consider:

• Scale and shape
• Colour pallet
• Imagery
• Illustrated logo
• Reverse side?
  

Arbormann 4

Taking the design in a completely different direction here playing with both type and image. By using a limited colour pallet the design is both cost affective and eye-catching. After doing these designs very quickly i have found that it may be a better option to keep the business card standard scale however play around with the colour pallet and possibly incorperate the use of laser cutting.

Arbormann 3

Im trying to experiment with the scale and shape of my business cards at the minute. After recent success with my own identity and stationary set I feel this would be a good direction to take my work. The designs below reflect this in terms of playing around with the scale and shape of the artwork. I feel this is going in a good direction however i have not exhausted other concepts yet which i plan on doing.

Arbormann 2

I decided to go back to the drawing board and sketch up several new ideas. Below are a few of them once again taken into illustrator. As i said in my statement of intent i plan on experimenting more with the print finish of my work. These designs were produced based on that idea. I would like to see the final business card possibly embossed or foil printed dependant on the final resolution.

Arbormann 1

Work has begun once again. The brief which I am starting with is Arbormann Trees and Landscapes. The brief is to produce an identity for this new tree surgery business. There are no limitations in terms of design, colour pallet or finish. Below are my initial ideas put into illustrator however I am not satisfied with these and intend to develop the identity further.

McDonalds Poster 2

After staring at the screen for about 30 minutes i decided that i didn't like the kerning on the last word (meal) i kept reading through the text and decided to make it plural so i added the 'S' which also made the kerning more legiable and seemed to make the text work in a box.

McDonalds Poster

Originally i had my type saying 'F**k, S**t, C**T. However once i changed the colour pallet and had a play around adding the slogan from mcdonalds (i'm lovin' it) i decided it was time to make the text relate more directly to the piece. I researched into what went into the meals at mcdonalds and read some interesting facts about the fat intake in happy meals - and here is the final resolution.

Arbormann (Initial Ideas)

Here i have some of the design sheets which shows my initial ideas. I wanted to get a load of ideas good and bad out of my head and onto paper. I feel this helped very much in terms of being able to develop on my concpets.
This excercise really helped me come up with ideas on things which even include the print finish of the business card. Finishes that include spot varnish, matt, gloss, embossed and even laser cutting were thought of.





Next job is to import some of the proposed ideas into illustrator and start on further development which could become very broad and even go in a new direction.

OUGD301 Briefs

These are 4 of my selected briefs which I will initially be starting next week. I plan on starting with the brief immediately below. Arbormann is a live brief for a client based on the Isle of Man.

• Arbormann is an upcoming tree surgery business - and requires and up to date, clean and uniquely designed business card to gain more work.
• Ph@! is also an Isle of Man based company. Ph@! requires a new look. The re-brand is to attract new followers and fans to attend large music events island wide. To run alongside the re-brand there will be a vast amount of promotional material including leaflets, publications, t-shirts etc.
• Lost Boarders is a new skating brand to be released before christmas this year. The first requirement will be to produce an identity for the brand. From this point I will be developing an array of different media to promote the brand and its products. (products to include skateboard decks, clothing etc)
  
• Little Designs is a small brand which creates handmade interior products. As my client is also a designer - all that is required is a stationary set: - to include business cards, complimet slips and letterheads. However the brand does require an identity which i will also produce to run across all products and packaging created.