Ph@! (Logo Development) 1

After the last crit - i came to realise that i was pretty much on top of 2 of my briefs. I had already made a start to PH@! - so it was time to try and hammer this brief out as soon as possible with the clients wishes in mind.
The client wants PH@! rebranded. They want the logo to look hand rendered and to be similar to the previous identity yet adding something new to the brand. I put pen to paper and started drawing some initial ideas. Once i had done this i took the design sheets into illustrator and started to vector some of the designs (as seen below).





Below: These are some prints screens of my design sheets in illustrator being reproduced digitally. The hand rendered designs had some sort of presence and unique feel - however these design once digitial lost this affect.
It was time to look back at the old identity and have a serious think.