Bacardi - Advertising Campaign

So below are the first set of mockups using stock imagery to show you first hand what direction we are thinking of going in. These are literally 2 minute jobs each - however it does give you the sort of outrageous, male directed tone of voice and style we are going for.

Colour and layout are essential when it comes to photography and producing the final series. Looking into Bacardi's previous advertising campaigns, the colours are dark and the layouts are essential. Me and Andy agreed to props to use, which will consist of: Hammers, screw drivers, spanners etc.

Tonight i will once again be experimenting with the layout of the images. Actually using our own props, lighting etc. Might even throw in a bit of type for experimentation.