Week 2 - 1st Crit

So we arrived to our first crit with a fair amount of confidence with a clear and concise message to pitch to our audience. However our crits were taken by Lorenzo and Graham who had no idea what we were doing.

The crit went okay - our bad concepts were taken straight out the equation and new ones were being developed. So to keep you upto date:

We have decided to scrap the packaging concept - not necessary for our target audience. Re-branding each seperate rum will still be done - but in a different style than previously stated. The bulk of this project now is on the advertising campaign and tv ident which we will produce.

Back to the drawing board ...