Bacardi - Final Boards

Below are the final 3 design boards which myself and Andy sent off to Bacardi in response to this YCN brief. The finish of the boards was professional and well presented.

Above: Our final board which describes our interpretation of the brief and the audience we targeted in our campaign.

Above: Our 4 final ads put onto our design board which shows our concept and final resolutions.

Above: Our 3rd and final board is to show our final resolution in context. Here i took a photograph of a bus stop and copied it in illustrator. The reason for this is so the viewer does not get distracted by a normal photograph with tarmac an metal etc.