Bacardi - Packaging revolutions

After the crit both me and andy carried on with our packaging designs. We decided they needed to be simpler, and address our target audience in a more suitable tone of voice. Although we had strong concepts for the packaging it wasn't going in the rite direction and myself and Andy were not feeling comfortable with what we were doing.

Our packaging designs are strong - however we didnt feel that they suited the briefs requests. We decided to go back to the Bacardi brief and break it down once again ... back to the drawing board for me and Andy.