Bacardi - Final Ads

So these are the final four ads which we selected to put on our presentation boards. We felt these ads had presence in their images and a unique and humorous style. The tone of voice is similar - humorous and different to all other alcohol ads currently on the market.

However the ads have come out really well as final resolutions. A unique style, no half naked women, and very dark shadowed colours have all worked together to give a great ad.

Both myself and Andy are very pleased with our final resolutions. After struggling with concepts in the first few weeks we literally produced this concept in 4 or 5 days - thats from design and development to the final resolutions.

Next on our list of 'to does' was produce our 3 final design boards which we would be sending off to Bacardi.