Bacardi - New direction

So when me and Andy went back to the drawing board. We came up with several new concepts and directions to go into. However with our new direction we had to think about our target audience and tone of voice. We decided it would be best to produce a new bottle label and an advertising campaign to compliment and run along side it.

Below are the first drafts at producing some new illustrations for the Bacardi bottle. I took influence from Malibu's limited edition bottles. Colour and type is not an issue at this point of the design - just shapes, strokes, weights etc.

I tried a range of different illustrations. I looked at Bacardi's previous bottles designs, poster designs and other bottle ranges. Me and Andy have been discussing what style and imagery we would like to include in this label. Clouds, water, beach's and palm tree's are essential in this design. Next stage ... take a final mockup into illustrator and start producing the label.