I Am President (Logo Development) 6

Okay back to the I Am President brief. I am still hammering away at the logo design and finally feel im going in a diretion both myself and my client feel comfortable in. Previous designs have been getting a bit too commercial for my client - and they felt it needed bringing back and starting from the begining.
I found myself a new font to work with - i love these big, bold, heavey typefaces and feel this is a brief in which i can actually use them.
I started very simply - just by writing out the band name and playing around with the layout and scale of some of the letterforms.



Below are some screen shots showing the direction i am taking the logo. I saw a design the other day (can't remeber for the life of me what it was) where the logo was split in half downwards. I have taken this concept and now im developing it to work for my logo.









The above resolutions are the 2 im pleased with from this process. I will be taking most of the logos produced so far and placing them into context on a drumkit. I am doing this because my client said it was fundamental the final design could be printed and placed comfortably in the front drum.

Guy Ritchie: Best Of (LockStock)

Below are my 3 initial posters for 'Lock, stock and two smoking barrels.' As stated in the previous blog post (and my brief) I am using one typeface per fil-poster series. The font i have used on these designs is 'Val.'
I also looked into the promo posters and the dvd cases which were released - the colour pallets were very limited using only 3 or 4 colours. I decided to keep my poster series the same - by keeping my colour pallet down to just 2 colours.

Guy Ritchie: Best Of

I decided to write up a new brief which would allow me to produce 5 resolutions (final pieces) each day. As a big fan of Guy Ritchies work - i have already produced several briefs based on his films - however now i want more flexability with what i can do.
The brief below basically reads that:

• 5 Guy Ritchie films will be covered
• There will be 5 posters per film
• Each series of posters will use their own typeface to work together

I Am President (Logo Development) 5

After a while experimenting with just one font - i decided it was time to explore more. I went onto dafont.com and fontfabric.com and found several new fonts which could become the new IAP logo.
Below i have simply written out 'I am President' to see how the typeface suits the brand name. This was a very simple starter task to break down my fonts to just 2 or 3 to develop.
The first that i will be developing is called 'Dan'. The font is very smooth, with plenty of curves and organically shaped and rendered.

I Am President (Logo Development) 4

After producing the new font (kinda) i decided to take the original and revised designs into the circular frame I had been experimenting with previously. I feel the font works well, however I still think that more experimentation is needed with different fonts before i make a final selection. (Besides - its not my final choice - its the clients.)

I Am President (Logo Development) 3

Finally getting back to the IAP logo, which i plan on completing this week after sending the client some possible design directions. I will be sending a pdf with loads of different designs so the client can inform me in which direction they want the design to go and it will give me a better indication to my target deadline.
Originally when i tried this font - i liked it. However what was stopping me from using it was the gothic look it has. I decided to produce a new layer on illustrator and create the sae typeface, minus the haggard details.





So here it is. The design above is my finished re-design and below that is the original gothic font which did not relate to the genre of music the band catered for.
Next step:

• Experiment with fonts
• Colour pallet?
• Legiability - is it an issue?
  

PHAT (Music Label)

So PH@! is an already excisting music label based on the Isle of Man. With new deals and gigs coming their way a re-brand is due before they take off commercially. The current logo is okay. However my client does not like the typeface or the colour pallet used.
I have started by making a few sketches in my book - however now i feel it is time to research into current music labels and their identitys.
I feel the typeface is going to be hand rendered - this will then be taken into illustrator and vectored. Unless i find a typeface which i really like and suits the genre of music PH@! caters for.

Arbormann (Compliment Slips) Finals

So here they are. The final compliment slips to run alongside the business cards and letterheads. Im very pleased with how this brief has turned out so far - the next stage is to contact a printers to have the stationary set printed with a high level finish.
I also need to choose a stock which suits the design and reflects on the high standard of design.

Arbormann (Compliment Slips)

Here are the compliment slips. These were easy enough to produce because of the layout i have already set for the letterheads. The only problem i have come acros at the minute is what colour the text is going to be 'with compliments'.
I want to keep the colour pallet as minimal as possible. So i decided to use the brown and gold for the text. The brown has worked a lot better as it is more legiable than the gold. Like on the letterheads - these will also have a front and reverse side which will hold the logo.

Arbormann (Letterheads) 2

Going back to the letterhead design after playing around with the colour pallet in the previous post - i decided to match the colour pallet identicly with the business cards.
I feel this has worked for the better. The layout i took from my previous post of experimentation in terms of where to place the logo and contact details.
When i tried the layout without a background image, it looked too plain without carrying any of the character that the business card holds. So i brought in a new image and adjusted the opacity so that the body text could still had readability.



Above shows my experimentation with the front side of the letterheads. At first i placed the logo in the centre of the page. However once i printed one off and folded it down to fit into an envelope i found the logo was cut off and that it no longer held its proffesional image. So i have now placed the logo at the top of the page.

Arbormann (Letterheads)

It was time to finish this brief. After my recent crit - I was told that I had all the work there and the ability to finish the brief within the next few days.
So i got straight to work today to finish the stationary set for the Arbormann brief. I wanted to make the stationary set work as a series, with colour pallet, type, logo etc. Below i experimented very briefly using minimal colours and transparency in illustrator. I didn't like the finish at all - i felt it was too soft apposed to the colour pallet of the business card.
Back to the drawing board it is.

Arbormann (Final Business Card)

After a recent crit where i printed out what i thought were the final mock-up business cards, it became clear that some of the text was not legiable in an ultralight typeface. I went back to the design immedietley and made sure that all type was legiable.
After printing off the final mock-up i found the colour pallet worked well. The type was complimented in gold sat on the dark brown which was a spot colour from the image on the front side of the golden tree.

The cards will have a high end print finish. The front side of the card will be a gloss finish while the reverse side will be a matt finish with the type spot varnished the golden/yellow.

I Am President (Logo on imagery)

So i decided to go back to the more 'gothic' logo - since the latest one i developed was becoming to commercial and like a stores logo apposed to a bands indentity.
I took the logo into illustrator once again and thought it would be best to see how the logo works across a range of media and mixing up the colour pallet. This logo seems very versatile - and works across all the promotional photographs.
I feel that black background works better for it - and this way it associates more with the current logo in terms of its full title and colour pallet.

Next job:

• Create a logo using the bands initials
  
• Experiment with more typefaces
• Contact client with a spread sheet of designs. From which they will choose the designs they wish to get developed
  

I Am President (Logo Development) 2

Here are the further developments i have produced while re-branding 'I Am President'. I feel these designs have taken a turn for a more typographic finish.
After speaking to my tutor - we decided that the logo designs below were no longer representing the band for their personality and genre of music. The designs I have started to produce - although very elegent and very clever with the type, they do not represent my clients band.

What i will be taking from this series of designs are the developments of typography i made. I will also be taking the circular frame to hold the final logo (for the time being)
Back to the drawing board now:

• Font?
• Colour pallet
• Layout and compatability across the range of media
  

I Am President (Logo Development)

It was time to start the logo design for I Am President. I posted the existing logo a few days ago and have since reviewed it to find themes i could work with - colour pallet, font, scale etc.
I decided to start fresh at the start and have some experimentation with type and colour. I used one serif typeface at the start and played around with the lining and composition of the text.
For now i'm not to fussed about the colour pallet - i just want to get a feel for the different layouts i can produce with the type.

Belows example is using a rather gothic font. I like it aesthetically however im not sure the type reflects on the personality of the band.
The design at the bottom of this page has a very similar layout to the current logo - which is keeping to the clients wishes. One of the members of the band designed the original logo, and seemed a bit off about changing it. However i did make my feelings known saying that it was aged and very basic.
Although im a fan of minimal design - I feel that the design needs to be intelligant while being 'basic'. Colour pallet, typeface and layout are all essential componants to a good design.




Aboves designs are the starting point of my design process. I essentially wanted to play with the layout of the type. See if i could create a logo which could be used across a range of different medias with comfort.
However at the minute im thinking of producing a full piece design which will use the bands full title and further - produce a shortened logo which will use the bands initials. I.A.P